This collage of web 2.0 logos should be pretty familiar to many people by now. It’s been knocking about for a few years, ever since the whole Web 2.0 Koolaid (what’s the British equivalent? Ribena?) started flowing.
During that time, I’ve seen it printed out and stuck up on the walls of companies and individuals, appearing in about a million blogs, and it should almost go without saying that this image gets used endlessly in presentations at events about the social web, or web 2.0 technologies, or the changing face of business in the last few years, or design and UX in the new web.
In that context, it is usually accompanied by sentiments like “Web 2.0 isn’t going anywhere” or “the social web is real and growing” – using the sheer quantity of Web 2.0-type offerings starting up in 2005ish as an indication of how much they were shaking things up and changing the game. Dare I even say shifting the paradigm? 😉
Anyway, having been professionally involved in one of the companies featured on the original logo collage, an avid user of a handful of others and a casual user (OK, I registered a username) for a whole bunch more, I’m as aware that the web 2.0 landscape has changed as you are.
So having recently been confronted with this image in a presentation (used as being indicative of current reality), I thought it was time that it was updated.
I present these updates without reference to or predicting the demise of web 2.0 or social technologies or anything like that. Just to be a bit more accurate.
The image below reflects which of this original set of companies have vanished or ceased trading, via the highly scientific method of searching for their names and clicking about until I could find reliable information about them.
The most reliable method seemed to be to go to the original Techcrunch (or mashable) hyping of the new service in 2005ish, and then follow the link to the company. If the link is kaput, then so is the company.